One of the related areas of marketing is merchandising when intellectual property rights are granted on one product or sold for valuation in another market. An example could be the right to use an athlete`s name on a food in a given country. Merchandising agreements are available here. Event sponsorship: A corporate sponsor can sponsor a particular event. For example, smartphone maker Vivo is the official sponsor of smartphones under a sponsorship agreement that includes the 2018 and 2022 World Cup and the FIFA Confederations Cup. This sponsorship contract – sponsor of a person model is used to sponsor a person in place of a company, club, team or event. It provides the framework for a wide range of sponsorship agreements. In principle, this sponsorship contract involves the payment of a sponsorship fee in return for receiving certain advertising services. This was however criticized by a German consumer organisation.
As a result, many organizers with similar agreements with sponsors of credit card providers will allow alternative payment options to prevent Article 81 of the EC Treaty, which prohibits anti-competitive agreements, from being put at risk. Sponsorship agreements for MotoGP and motorsport in general are no different from traditional sports sponsorship agreements, both in terms of form and overall content. Of course, each discipline has its own specificities that the agreement should reflect. In the motorcycle world championship, for example, the correct application of logos on motorcycles, uniforms, boxes, trucks, etc., plays a central role. For this reason, each medium intended to ensure visibility is clearly defined in the agreement, as well as the size of each sponsor`s logo, which is indicated in square centimeters. All this information is gathered in the graphic appendices, which constitute an extremely important part of the agreement, in the form of drawings that provide visual support for the content of the agreement. Sports sponsorship agreements should be formalized in writing. A written agreement, which records all agreed conditions, will protect the interests of the sponsor and the other party, ensure security and minimize the risk of conflict. Since sponsorship agreements only exist in the sports sector for a specified period of time (for example.
B a number of seasons for a club or player or for the 4-year World Cup cycle for an organization such as FIFA), it is often preferable to include a right to renew the contract. In some cases, this may be a case in dispute. In one case, the court has, for example. B, issued a referral order that prevents the athletic director from going to the competitor`s house for a period of eight years. Because models believe that an event is sponsored, some of these clauses will need a little more adaptation to be adapted to sponsor sites, people, teams, etc.